Where do you begin?
Key difference between a VA and an OBM
Both a Virtual Assistant and an Online Business Manager are important in the effective operation of your business. They both create and add value and free up time for you to work on your business or directly with clients, depending on your business model.
Here are some sample differences for specific areas of your business:
- A VA will manage certain tasks within your business, to allow valuable time for you to work on more lucrative aspects of your business, or take time out to develop and grow your business. An OBM will actually be involved in this process with you, helping you research, discover, and manage the different aspects, so you can drive your business through to the next level.
- A VA will receive specific instructions on what tasks need to be accomplished, and when. An OBM will work with you on a schedule to assign tasks to a VA, Web designer, developer, affiliates, or other support partners.
- A VA will create a Newsletter template or content and send it out to your email list. An OBM will work with you to create a sales funnel strategy to launch or sell a product or service.
- A VA will manage enquiries and basic requests. An OBM will build relationships with your existing customers, and communicate with them at a deeper level.
- A VA will create an opt-in form for your email list, and manage that list. An OBM will manage the analytics of the opt-in to measure results, and create a strategy working forward.
- A VA will produce and send out invoices, and possibly track their payments etc. An OBM will invoice clients, pay affiliates, pay contractors and create and manage other systems within your business.
- A VA will typically work with 5-10 clients a month, managing the various tasks assigned to them. An OBM will typically work with 2-3 clients a month, as the focus is much deeper, and more hours and attention are required to work that closely with your business.
- A VA is a member of your team. An OBM is more like an associate partner, managing certain operations of your business, managing team players, and aiding in cost-control.
Here’s a simple infographic to demonstrate some of the key basic differences between a VA and an OBM:
You will want a Virtual Assistant when there are specific tasks you need help with, or you are just starting out and do not have specific experience in certain areas.
You will want an OBM if your business has grown as much as it can with only you in charge, or if you need someone to help with the day-to-day operations of your expanding business.
Over to you
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